10DLC Fees and Charges

Registration-related fees, carrier fees, message fees and non-compliance fees associated with A2P 10DLC. See Telnyx guidance and requirements.

⚠️ Looking for 10DLC basic info like registration, Brand and Campaign scoring, throughput, and compliance? Read our 10DLC FAQ.

Contents

Introduction

This resource contains a breakdown of all fees being charged by Carriers to register 10DLC Brands and Campaigns and send messages using 10DLC numbers. This resource also contains other fees charged by carriers for activities related to 10DLC and non-compliance fees charged by carriers relating to 10DLC.

Note: Telnyx does not currently charge a markup on 10DLC fees. All 10DLC-related fees are passed on to the customer at cost.

10DLC Registration Fees

The below are the standard fees charged for 10DLC registration.

Brand registration application fee$4.5
Campaign Review fee$15 per Campaign Review (manual review fee passed through from carriers). During campaign registration, your campaign may be submitted multiple times for carrier review by the Telnyx Vetting Team. If you do not want this to happen then please give us advance notice at 10dlcquestions@telnyx.com.
Monthly cost$1.5/mo for Low Volume Mixed –$10/month for standard volume Campaigns, $3/mo for Charity Use Cases, $5 for Emergency Use cases. Campaign fees are billed for three months initially, then subsequently on a monthly recurring basis. NOTE: DO NOT declare a false Use Case to achieve lower charges or higher throughput. Carriers and intermediaries inspect Campaigns and traffic and charge hefty fines for non-compliance including false declarations.

10DLC Carrier fees

10DLC Registered Traffic

The below applies to traffic sent or received via registered 10DLC Brands and Campaigns.

CarrierSMSMMS
T-Mobile (including former Sprint network)$0.003 to send and receive$0.01 to send and receive
AT&T$0.003 to send Free to receive$0.0075 to send Free to receive
Verizon Wireless$0.0031 to send Free to receive$0.0052 to send Free to receive
US Cellular$0.005 to send Free to receive$0.01 to send Free to receive

10DLC Unregistered Traffic

NOTE: Telnyx strongly recommends customers complete Brand and Campaign registration. Fees are higher for unregistered traffic, and Carriers may refuse to offer technical support in case of issues such as undelivered messages.

In 2023, AT&T and T-Mobile notified customers of further increasing fees for outbound and inbound traffic for phone numbers not registered for 10DLC. These are detailed below.

CarrierSMSMMS
T-Mobile Traffic from numbers not registered for 10DLC$0.011, to send and receive (Increasing to $0.012 by December 1, 2024)$0.020, to send and receive (Increasing to $0.021 by December 1, 2024)
AT&T Traffic from numbers not registered for 10DLC$0.01 to send and receive$0.015 to send and receive

T-Mobile Special fees for High Volume

The below fees describe special fees charged by T-Mobile for Use Cases that typically apply to very large-scale activities. Examples of this include very high volume traffic, or a high number count.

If this applies to you, we also recommend contacting us to discuss alternative number types, such as Short Code.

T-Mobile Special Business Review RequestT-Mobile requires this review if you require a daily maximum volume that exceeds 200,000 messages per Brand. Cost: $5,000, one time This fee is currently waived until further notice.
T-Mobile Number Pool RequestThis fee applies if your Campaign or Use Case requires 50 or more phone numbers (10DLC addresses) attached to a given Brand. Cost: $50, one time
T-Mobile Campaign Activation - Sole Proprietor use caseOne-time fee for each Campaign registered. (NOTE: this is no longer available.) Cost: $1, one time

T-Mobile 10DLC Non-Compliance Fines

T-Mobile fines customers for major compliance violations, such as using techniques to circumvent compliance and customer protection controls.

Text enablementThis pass-through fine is applied if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization. Cost: $10,000 per violation
Grey Route [on hold]This pass-through fee is applied if A2P messages are sent over P2P routes. [NOTE: this fee is currently on hold] Cost: $10 per message This fee is currently not being charged until further notice.
10DLC Long Code Program EvasionThis pass-through fine is applied if a program is found to be using techniques like snowshoeing, dynamic routing, or non-approved number replacement. Cost: $1,000 per violation
Content ViolationThis pass-through fee is applied for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This content includes SHAFT-C (sex, hate, alcohol, firearms, tobacco, cannabis) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold. Cost: $10,000 per violation
FraudAttempted phishing, smishing, social engineering or similar practices that manipulate individuals to reveal credit card details, social security numbers or other private information. Cost: $2000
Illegal content especially cannabisAny content which is not legal according to Federal or State (must be all 50 states) law. This includes Cannabis, Marijuana, Illegal Prescriptions and Solicitation. Cost: $1000
Other illegal content, including SHAFTOther content violations, including SHAFT, that does not follow federal and state law / regulations. ​Cost: $500

TCR Fees as of 7/22/2025

10DLC-CAMPAIGN-FEE-AGENTS-AND-FRANCHISES-MRC30
10DLC-CAMPAIGN-FEE-CHARITY-MRC3
10DLC-CAMPAIGN-FEE-EMERGENCY-MRC5
10DLC-CAMPAIGN-FEE-LOW-VOLUME-MIXED-MRC1.5
10DLC-CAMPAIGN-FEE-PLATFORM-FREE-TRIAL-MRC0
10DLC-CAMPAIGN-FEE-SOLE-PROPRIETOR-MRC2
10DLC-CAMPAIGN-FEE-2FA-MRC10
10DLC-CAMPAIGN-FEE-ACCOUNT-NOTIFICATIONS-MRC10
10DLC-CAMPAIGN-FEE-CARRIER-EXEMPTIONS-MRC10
10DLC-CAMPAIGN-FEE-CUSTOMER-CARE-MRC10
10DLC-CAMPAIGN-FEE-DELIVERY-NOTIFICATIONS-MRC10
10DLC-CAMPAIGN-FEE-FRAUD-ALERT-MESSAGING-MRC10
10DLC-CAMPAIGN-FEE-HIGHER-EDUCATION-MRC10
10DLC-CAMPAIGN-FEE-K-12-EDUCATION-MRC10
10DLC-CAMPAIGN-FEE-MARKETING-MRC10
10DLC-CAMPAIGN-FEE-MIXED-MRC10
10DLC-CAMPAIGN-FEE-POLITICAL-MRC10
10DLC-CAMPAIGN-FEE-POLLING-AND-VOTING-MRC10
10DLC-CAMPAIGN-FEE-PROXY-MRC10
10DLC-CAMPAIGN-FEE-PUBLIC-SERVICE-ANNOUNCEMENTS-MRC10
10DLC-CAMPAIGN-FEE-REGULAR-MRC10
10DLC-CAMPAIGN-FEE-SECURITY-ALERT-MRC10
10DLC-CAMPAIGN-FEE-SOCIAL-MRC10
10DLC-CAMPAIGN-FEE-SWEEPSTAKES-MRC10

Related articles

10DLC Campaign Approval Best PracticesFollow these best practices to get your 10DLC campaigns approved for the vetting process. See Telnyx guidance and requirements.How to create a 10DLC brandCreating a brand is the first step to becoming compliant with 10DLC rules. See Telnyx guidance and requirements.How to create a 10DLC campaignCreating a campaign is the second step to becoming compliant with 10DLC rules. See Telnyx guidance and requirements.How to assign a number to a campaignAssigning numbers to your campaign is the third step to becoming compliant with 10DLC rules. See Telnyx guidance and requirements.