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Guide to Sole Proprietor 10DLC Brand and Campaign Registration

This guide provides a step-by-step walkthrough for registering a Sole Proprietor 10DLC Brand and Campaign in the Telnyx… See Telnyx guidance and requirements.

For small business owners and freelancers without a federal Tax ID (EIN), the Sole Proprietor registration is the required path for sending compliant A2P (Application-to-Person) messages to local US numbers.

Prerequisites

Before you begin, ensure you have a Telnyx account and at least one local US 10-digit long code (10DLC) number. You must also meet the following criteria:

  • You do not have an EIN (Employer Identification Number).
  • You are a single individual operating a business.
  • You require low-volume messaging (typically 1,000 messages per day).

Step 1: Gather Required Information

Accuracy and consistency are critical for 10DLC approval. Ensure the following details match your legal identity exactly:

  • Legal Name: Your full name as it appears on government-issued ID.
  • Email Address: A permanent business or personal email (free providers like Gmail are permitted for Sole Proprietors, unlike large corporations).
  • Mobile Phone Number: A valid mobile number capable of receiving SMS (required for identity verification).
  • Physical Address: Your primary residence or business location (PO Boxes/PMBs are not accepted).
  • Website or Social Media: A URL (e.g., LinkedIn, professional Facebook page, or business website) that demonstrates your business's legitimacy.

Step 2: Create a Sole Proprietor Brand

  1. Log in to the Telnyx Mission Control Portal.
  2. Navigate to Messaging > 10DLC > Brands.
  3. Click Create New Brand.
  4. For Entity Type, select Sole Proprietorship.
  5. Fill in the information gathered in Step 1.
  6. Click Save.

Step 3: Brand Verification (OTP PIN Process)

Sole Proprietor brands require a manual verification loop to confirm identity. You must complete the following within 24 hours once the PIN is received:

  1. Request the PIN: Send an email to 10dlcquestions@telnyx.com stating that you have created a Sole Proprietor brand and need an OTP PIN for verification.
  2. Receive the PIN: Telnyx will send a unique OTP PIN to the mobile phone number associated with your brand.
  3. Verify: Email the OTP PIN back to 10dlcquestions@telnyx.com.
  4. Important: If the PIN is not returned within 24 hours, it will expire, and you will need to restart the brand creation process.

Step 4: Create a 10DLC Campaign

Once your brand status shows as Verified, you can submit your messaging use case for review.

  1. Navigate to Messaging > 10DLC > Campaigns.

  2. Click Create New Campaign.

  3. Select your Sole Proprietor Brand and choose the Sole Proprietor use case.

  4. Message Flow: Describe how users opt into your messages.

    • Example: "Users visit [YourURL.com] and enter their phone number to receive alerts. They must check a box to agree to SMS terms. Consent is not a condition of purchase."

  5. Sample Messages: Provide at least two examples. These must include your Brand Name and Opt-out instructions (e.g., "Reply STOP to unsubscribe").

Step 5: Assign Numbers to Your Campaign

After the carriers approve your campaign (typically 3–7 business days), you must link your numbers to the campaign to avoid filtered traffic.

  1. Go to Numbers > My Numbers.
  2. Select the number(s) you wish to use.
  3. In the 10DLC section, assign your approved Brand and Campaign.
  4. Click Save.

Fees and Charges

The following fees are passed through from the carriers for Sole Proprietor registrations:

ItemEstimated FeeFrequency
Brand Registration$4.00One-time
Campaign Vetting$15.00Per submission/resubmission
Monthly Maintenance$2.00Monthly

Additional Resources

For further assistance, please reach out to 10dlcquestions@telnyx.com.

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